Roskam touts digital marketing for small businesses at Google seminar
A Google-hosted digital marketing seminar at Elements of Water Street in Naperville drew dozens of Chicago-area businesses, as well as special guest U.S. Rep. Peter Roskam (R-IL).
The event comes on the heels of a report from accounting firm Deloitte that showed a large percentage of small businesses fail to mine online tools to reach customers. For example, almost half of small businesses lack a website and just over a third have relevant search engine rankings, according to a press release from Roskam’s office.
Increasing the digital footprint of small businesses is crucial for long-term success, Roskam said.
“Local businesses are the foundation of our community,” he said. “By giving (them) the tools and training they need to get online, Google is helping the Naperville economy for years to come.”
Seminar attendees learned “to get on Google Search and Maps for free and promote their business with a free website and advertising.” The seminar is part of Grow With Google, a program geared to help users market their businesses online, the release said.