Stava-Murray supports SB3222 regulating ad volume on video streaming services

During the 104th General Assembly on May 31, 2026, Rep. Anne Stava-Murray (D-81st) cast a Yes vote for SB3222, which addresses ad volume regulations for video streaming services. The Illinois House reported the bill passed in a 77-31 vote.

The bill's official summary labels it as: "VIDEO STREAMING AD VOLUME."

Below is our interpretation, intended to clarify key aspects of the bill text.

This measure changes the Public Utilities Act to define “video programming” according to federal definitions and introduces “video streaming service” as a class for internet-based, ad-supported video platforms serving consumers. It excludes most cable services, video providers covered elsewhere, and services without ads. Starting July 1, 2027, the bill prohibits such streaming services from airing commercial ads at volumes greater than the primary video, mandating adherence to Federal Communications Commission regulations under the Commercial Advertisement Loudness Mitigation Act. The language indicates it does not grant private individuals the right to sue.

SB3222’s legislative record shows: 'Third Reading - Short Debate - Passed.'

Stava-Murray earned a bachelor's degree from Dartmouth College in 2008.

A Democrat, Stava-Murray won election to the Illinois House, representing the 81st District in 2019, taking over from David S. Olsen.

Legislation in Illinois moves through a multi-step legislative process that includes introduction in either chamber, committee evaluation, debates on the floors, and votes before the measure reaches the governor’s desk for signature or veto. The General Assembly operates on a biennial basis, sees thousands of legislative proposals each session, but ultimately only a small percentage are enacted as law.