Sen. Suzy Glowiak Hilton backs HB4248, advancing algorithmic pricing transparency

Sen. Suzy Glowiak Hilton (D-23rd) cast a Yes vote for HB4248—an algorithmic pricing transparency proposal—during the 104th General Assembly on May 31, 2026, according to the Illinois Senate. The legislation cleared the Senate in a 41-16 decision.

The official summary of the bill identifies it as "ALGORITHMIC PRICE TRANSPARENCY."

The summary below reflects the content of the bill and includes explanatory details to clarify its intent and requirements.

The measure would enact the Algorithmic Pricing Transparency Act, which mandates that online sellers employing “surveillance pricing” must visibly disclose when prices are personalized, the types of personal data used, and the methodology of their pricing algorithms. Consumers would be able to opt out of personalized pricing and select a standard, non-personalized price. The act prohibits use of specific personal data—such as race, religion, sexual orientation, immigration status, medical information, and criminal history—in determining algorithmic prices. Deceptive personalized pricing strategies would be barred, opt-out protections established, certain routine pricing actions exempted, and enforcement authorized through state consumer fraud statutes. The law’s provisions are set to take effect one year after enactment.

HB4248 was marked as 'Third Reading - Passed' in the official record.

Hilton earned her BA from Illinois Institute of Technology in 1983.

A Democrat, Hilton secured election to represent Illinois’ 23rd Senate District in 2023, following Diane Pappas in the role.

Illinois legislation advances through a multi-step lawmaking process, starting in either chamber with introduction, moving through committees, full chamber debates, and votes in both the House and Senate before proceeding to the governor for signature or veto. The General Assembly operates on a two-year cycle; thousands of measures are filed each session, but only a select number ultimately complete the legislative process to become law.