Sen. Glowiak Hilton backs SB3222 to set ad volume standards for streaming platforms

SB3222, which aims to regulate advertisement volume on video streaming platforms, received a Yes vote from Sen. Suzy Glowiak Hilton (D-23rd) during the 104th General Assembly on May 31, 2026, with the measure passing the Senate by a 47-10 margin, according to the Illinois Senate.

The summary of the bill’s official text reads: "VIDEO STREAMING AD VOLUME."

Here is a breakdown based on the official language, including clarifying explanations as needed.

This legislation updates the Public Utilities Act by introducing the definition of “video programming” using federal law and establishing a separate classification for “video streaming service.” It covers Internet-based video providers offering ad-supported content directly to users, excepts both traditional cable services and platforms without ads, and mandates that, as of July 1, 2027, streaming services serving Illinois may not transmit commercial ads at a greater volume than adjoining program content. Services must follow Federal Communications Commission rules under the Commercial Advertisement Loudness Mitigation Act. No private right of action is created by this law.

The official record lists the legislative step as 'House Floor Amendment No. 2 Senate Concurs.'

Hilton earned a bachelor's degree from Illinois Institute of Technology in 1983.

The senator, a Democrat, began serving the 23rd Senate District in 2023, taking over from Diane Pappas.

Bills in Illinois proceed through a multi-step legislative process, starting in either chamber, moving through committees and debates, and requiring passage in both the House and Senate before reaching the governor. The General Assembly works on a biennial basis, and only a portion of the thousands of bills introduced each session ultimately become law.