Sen. Seth Lewis supports algorithmic pricing transparency with HB4248 vote

Sen. Seth Lewis (R-24th) cast a Yes ballot for HB4248, a measure focused on algorithmic pricing transparency, in the 104th General Assembly on May 31, 2026, according to the Illinois Senate. The Senate approved the bill with a 41-16 vote.

The official summary of the bill reads: "ALGORITHMIC PRICE TRANSPARENCY."

Below is our summary, based directly on the bill's language, with interpretive clarifications where needed.

Broadly, the legislation establishes the Algorithmic Pricing Transparency Act, mandating online retailers using "surveillance pricing" to notify consumers when prices are personalized, outline the personal data categories used, and describe their pricing methodology. It gives customers the option to opt out of surveillance pricing to receive a standard, non-personalized price. The act also prohibits utilizing certain sensitive data such as race, religion, sexual orientation, immigration status, health details, and criminal records in personalized pricing algorithms. The bill forbids deceptive practices, protects consumers exercising opt-out rights, provides exceptions for standard methods, and subjects violations to enforcement under state consumer fraud statutes. The effective date is set for one year after its enactment.

The legislative record for HB4248 was noted as 'Third Reading - Passed.'

Lewis earned his BS degree from the University of Iowa in 1991.

A member of the Republican party, Lewis was elected in 2023 to serve in the Illinois State Senate representing the 24th Senate District, succeeding former senator Suzy Glowiak.

Legislation in Illinois proceeds through a multi-step process that starts with introduction in either chamber, moves to committee consideration, includes debates and votes in both the House and Senate, and concludes with the governor’s consideration for approval or veto. The General Assembly functions on a two-year cycle, and while thousands of proposals are filed, only a select number become law each session.