Ellman supports HB4248, advancing algorithmic pricing transparency

Sen. Laura Ellman (D-21st) cast a Yes vote for HB4248, legislation aimed at increasing algorithmic pricing transparency, during the 104th General Assembly on May 31, 2026, according to the Illinois Senate. The Senate approved the bill by a 41-16 vote.

The measure is described in the official bill text as: "ALGORITHMIC PRICE TRANSPARENCY."

The following summary is drawn from the text of the bill and includes explanatory interpretations for clarity.

The act establishes the Algorithmic Pricing Transparency Act, mandating that online sellers using “surveillance pricing” provide clear disclosures when prices are personalized, specify which personal data categories are used, and explain their pricing algorithms. It gives consumers the ability to opt out of surveillance pricing for a baseline price, and prohibits the use of identifying information such as race, religion, sexual orientation, immigration status, medical details, and criminal history in such pricing models. The bill bans deceptive personalized pricing, safeguards consumer choice to opt out, allows for pricing exceptions under certain practices, and makes violations subject to enforcement under consumer fraud laws. The law takes effect one year after enactment.

HB4248 received the designation, 'Third Reading - Passed.'

Ellman earned her BS from Grinnell College in 1987.

Ellman, a Democrat, began serving the Illinois State Senate in 2019 for the 21st District, succeeding former senator Michael Connelly.

Legislation in Illinois goes through a multi-step process starting with its introduction in either chamber, passing through committees, floor discussion, and votes in both the House and Senate, before moving to the governor for a signature or veto. The General Assembly operates on a biennial cycle, introducing thousands of bills each session, though only a small number are ultimately enacted into law.