Sen. Seth Lewis supports SB3222 to limit ad loudness on streaming platforms

Sen. Seth Lewis (R-24th) backed SB3222—a bill targeting the regulation of ad loudness on internet video streaming services—during a vote in the 104th General Assembly on May 31, 2026. According to the Illinois Senate, the legislation cleared the chamber 47-10.

The bill's official brief describes it as "VIDEO STREAMING AD VOLUME."

The summary below provides an explanation of the bill text, with clarifying interpretation of its main facets.

In summary, the measure updates the Public Utilities Act by referencing federal law to define “video programming,” and introduces “video streaming service” as a category for online, ad-supported video providers targeting consumers, but specifically exempts both traditional cable/video entities and platforms offering ad-free content. Effective July 1, 2027, these services will not be permitted to broadcast commercial ads at a higher volume than their programming, requiring adherence to Federal Communications Commission standards set by the Commercial Advertisement Loudness Mitigation Act. The bill notes it does not create a separate right for individuals to pursue action.

For SB3222, the official action was documented as 'House Floor Amendment No. 2 Senate Concurs'.

Lewis holds a Bachelor of Science from the University of Iowa, graduating in 1991.

Lewis, a Republican, was elected to serve Illinois' 24th Senate District in 2023, succeeding Suzy Glowiak in the state senate seat.

Legislation in Illinois goes through a detailed legislative process: bills are introduced in either legislative chamber, then reviewed by committees, debated on the chamber floor, and must pass both the House and Senate before advancing to the governor for consideration. The General Assembly works on a two-year cycle, and though thousands of bills are introduced each session, comparatively few are ultimately enacted as law.