Hirschauer backs SB3222 to limit commercial ad volume on streaming platforms

Rep. Maura Hirschauer (D-49th) supported SB3222 with a Yes vote during the 104th General Assembly session held on May 31, 2026; the Illinois House approved the measure by a 77-31 margin.

The text of the bill states its focus as: "VIDEO STREAMING AD VOLUME."

The text below offers a summary based on the actual language of the bill and may interpret key sections for clearer understanding.

Essentially, SB3222 proposes an update to the Public Utilities Act by defining “video programming” according to federal guidelines and establishing “video streaming service” as a specific category. This category applies to Internet-based services that deliver ad-supported videos directly to consumers, not including conventional cable/video services or platforms without ads. Starting July 1, 2027, it would require such streaming services serving Illinois viewers to ensure commercial ads are not broadcast at a volume higher than the main video content, in line with Federal Communications Commission standards set by the Commercial Advertisement Loudness Mitigation Act. The legislation specifies it does not provide for a private right of action.

The recorded result for SB3222 was 'Third Reading - Short Debate - Passed.'

Hirschauer earned a bachelor's degree from Colby College.

A Democrat, Hirschauer has represented Illinois's 49th House District since 2021, taking over from former state rep Karina Villa.

Legislation in Illinois follows a multi-step legislative process that begins with introduction in either the House or Senate, moves through committee evaluation, sees floor discussion and voting in both chambers, and then proceeds to the governor, who either signs or vetoes the measure. The General Assembly convenes biennially, and while thousands of proposals are filed each session, only a small share are ultimately enacted as law.