DeLaRosa backs SB3222 measure limiting ad volume on streaming platforms

Rep. Margaret A. DeLaRosa (D-42nd) supported SB3222—legislation establishing ad volume restrictions for video streaming services—during the 104th General Assembly on May 31, 2026, according to the Illinois House. The bill won House passage with a 77-31 vote.

The text of the legislation officially reads: "VIDEO STREAMING AD VOLUME."

Outlined below is an analysis incorporating information directly from the bill with explanatory details to clarify its intent.

Essentially, the legislation updates the Public Utilities Act to define “video programming” by federal standards and introduces “video streaming service”—covering internet-based, ad-supported video providers serving consumers directly, but excluding traditional cable/video operators and ad-free providers. Starting July 1, 2027, these services may not broadcast commercial ads at a higher volume than the video content itself. Compliance with the Federal Communications Commission rules under the Commercial Advertisement Loudness Mitigation Act is required. The legislation specifies it does not grant a private right of action.

Official action on SB3222 was documented as 'Third Reading - Short Debate - Passed'.

DeLaRosa holds a BS from DePaul University.

Elected in 2025, DeLaRosa, a Democrat, succeeded Terra Costa Howard as the representative of Illinois's 42nd House District.

Legislation in Illinois proceeds through a multi-step process starting with chamber introduction, followed by committee review, debate, and votes in both the House and Senate. After legislative approval, measures move to the governor for a signature or veto. The Illinois General Assembly follows a biennial format, and only a portion of the numerous bills introduced each session end up becoming law.