Winger's committee spent the most on television advertising in the quarter, with 32.9% of this total ($93,025) going to Wls in Chicago. Table 1 below shows the distribution of how Winger's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Television advertising
$282,625
52%
Sys 6196 1795 4080
$166,537
30.7%
Media buy expense
$53,202
9.8%
Mailing
$20,212
3.7%
Yard signs
$7,104
1.3%
Printing
$5,340
1%
Services rendered
$1,800
0.3%
Newspaper advertising
$1,581
0.3%
Meals
$1,267
0.2%
Gift cards
$1,069
0.2%
Dues
$930
0.2%
Bank charges
$237
< 0.1%
Gift card
$209
< 0.1%
Ticket purchases
$205
< 0.1%
Mileage expenses
$202
< 0.1%
Bookeeping services
$200
< 0.1%
Phone services
$180
< 0.1%
H.q. supplies
$169
< 0.1%
Office supplies
$168
< 0.1%
Meetings
$64
< 0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Comcast Systems
2016-10-21
$95,200
Sys 6196 1795 4080
Wls
2016-10-25
$93,025
Television advertising
Wmaq
2016-10-25
$64,858
Television advertising
Comcast Systems
2016-10-14
$47,600
Sys 6196 1795 4080
Wfld
2016-10-25
$41,908
Television advertising
Wgn
2016-10-25
$38,590
Television advertising
Wbbm
2016-10-25
$38,303
Television advertising
Strategic Media Services
2016-10-25
$33,475
Media buy expense
Comcast Systems
2016-10-07
$23,737
Sys 6196 1795 4080
Anderson Graphics, Inc.
2016-11-01
$11,653
Mailing
Strategic Media Services
2016-10-21
$11,245
Media buy expense
Premier Mailing & Printing
2016-11-06
$8,559
Mailing
Adventures in Advertising
2016-10-20
$7,104
Yard signs
Wciu
2016-10-25
$5,940
Television advertising
Strategic Media Services
2016-10-14
$5,645
Media buy expense
Xpress Professional Services
2016-10-14
$3,040
Printing
Strategic Media Services
2016-10-07
$2,837
Media buy expense
Xpress Professional Services
2016-11-04
$2,300
Printing
Ronald Melgar
2016-10-27
$1,200
Services rendered
American Express
2016-11-04
$808
Gift cards
Daily Herald
2016-10-14
$695
Newspaper advertising
William Fairchild
2016-12-15
$600
Services rendered
Examiner Publications, Inc.
2016-11-22
$443
Newspaper advertising
Examiner Publications, Inc.
2016-10-31
$443
Newspaper advertising
Roselle Chamber of Commerce
2016-10-20
$315
Dues
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