Wood Dale Planning, Zoning & Building Committee met October 26.
Here is the minutes as provided by the committee:
Committee Date: October 26, 2017
Present: Ald. Catalano, Jakab, Messina, Sorrentino, E. Wesley,
R. Wesley & Woods
Absent: Ald. Susmarski
Also Present: Treasurer Porch, City Manager Mermuys, Chief Vesta,
B. Wilson, E. Cage, K. Chrissie
Meeting Convened: 7:30 p.m.
Approval of the Minutes:
The minutes of the October 12, 2017 meeting were approved as presented.
Report and Recommendation:
Wood Dale Branding
Discussion:
Mr. Cage reported a Comprehensive Plan Open House was held last week, and that
branding was a major component of that event.
Michael Blue of Teska and Carl Wohlt of the WohltGroup were present for this discussion.
Mr. Wohlt reported that since 2009 they have been seeing an increased interest in
branding and marketing, and public relations. He provided examples of other towns that
have done this, which include Mundelein, Lombard, and Orland Park. They are not
looking at replacing the current Wood Dale seal, but want to create something for a more
contemporary environment. They’ve met with several focus groups within the city for
input. A review was done of other peer communities and they then tried to experience
the Wood Dale “brand experience.” They used a 30 minute commute time from Wood
Dale since that’s what most people use when going for entertainment. He feels Wood
Dale has a national and international reach that other communities do not have, especially
with the proximity to the airport. The goal is to differentiate Wood Dale from other
communities, and have a small logo that is clear to view on a smartphone. Ideas
displayed showed the merging of a cluster of leaves together that will show up better in
color. This sample design was tested on various items such as a water tower, clothing,
etc. Mr. Blue and Mr. Wohlt are looking for input before finalizing the design.
Ald. Messina suggested making the “w” and “d” in wood dale both a bit larger than the
rest of the lettering. Ald. E. Wesley asked that some different fonts be presented. Ald.
Catalano is not fond of the colorful leaves as he prefers the dark black outline. Ald.
Messina also had some concerns about the colors being re-created differently by various
vendors. Ald. Sorrentino inquired about having to change the city signs. Mr. Wohlt stated
that Wood Dale’s current sign is already a very good one and suggested doing a form of
retrofit. Ald. Messina commented that they need to be careful about using a plane image
as residents are very opposed to O’Hare, while businesses like the proximity to the airport.
Vote:
Ald. Woods made a motion, seconded by Ald. Messina, to direct staff to direct Teska and
the WohltGroup to move forward with the branding of Wood Dale. A roll call vote was
taken, with the following results:
Ayes: Ald. Catalano, Jakab, Messina, Sorrentino, E. Wesley, R. Wesley & Woods
Nays: None
Abstained: None
Motion: Carried
Items to be Considered at Future Meetings:
a. Multiple UDO Text Amendments (November 9th)
b. Train Station Signage (November 9th)
c. City Hall Electronic Sign (November 9th)
d. Chapter 3 Code Revisions (November 9th)
e. Thorndale Corridor Rezoning (Winter 2018)
f. Gaming café’s (Ald. Messina request)
Adjournment:
The meeting adjourned at 8:07 p.m.
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