Sen. Linda Holmes did not vote on HB4248, bill on algorithmic pricing transparency

Sen. Linda Holmes (D-42nd) did not cast a vote on HB4248, a bill regarding algorithmic pricing transparency, during the 104th General Assembly on May 31, 2026, according to the Illinois Senate. The measure cleared the Senate with a 41-16 vote.

The official bill text lists its description as: "ALGORITHMIC PRICE TRANSPARENCY."

This summary below is based on the bill’s text and may include interpretive language to clarify its intent.

The legislation establishes the Algorithmic Pricing Transparency Act, mandating online retailers using “surveillance pricing” to clearly indicate when prices are individualized, identify which personal data categories are applied, and describe their pricing systems. It ensures consumers have the right to opt out and see a standard, non-personalized price, and restricts the use of data such as race, religion, sexual orientation, immigration status, health information, and criminal records in price-setting algorithms. The law prohibits misleading pricing practices tied to personalization, shields consumers electing to opt out, grants exceptions for certain standard pricing methods, and allows the state consumer fraud law to be used for enforcement. It will take effect one year after becoming law.

The official recorded action for HB4248 notes: 'Third Reading - Passed'.

Holmes earned her BA from National College of Education in 1984.

Holmes, a Democrat, was first elected to represent Illinois' 42nd Senate District in 2007, succeeding former senator Phyllis Petka.

In Illinois, bills undergo a multi-step legislative process that begins with introduction in either chamber, followed by committee review, debates on the floor, and votes in the House and Senate before arriving at the governor's desk for a decision. The General Assembly’s biennial cycle sees thousands of bills introduced every session, but only a portion pass all steps to become law.