Sen. Linda Holmes backs SB3222 to set ad volume limits on streaming platforms

Sen. Linda Holmes (D-42nd) supported SB3222, legislation designed to regulate advertising volume on video streaming services, with a Yes vote during the 104th General Assembly on May 31, 2026. According to the Illinois Senate, the bill cleared the chamber with a 47-10 vote.

The bill's official description states: "VIDEO STREAMING AD VOLUME."

The summary provided below offers an analysis of the bill text, incorporating some interpretation to clarify its features.

This legislation updates the Public Utilities Act by using federal language to define “video programming” and introduces “video streaming service” as a category for internet-based, ad-supported video offerings directed to consumers. It specifically excludes standard cable or video providers and platforms lacking advertisements. Beginning July 1, 2027, the bill would prohibit any video streaming service available to Illinois residents from airing commercials at volumes higher than the related programming, in alignment with Federal Communications Commission standards defined by the Commercial Advertisement Loudness Mitigation Act. The bill does not provide a private right of action.

SB3222’s recorded action was cited as 'House Floor Amendment No. 2 Senate Concurs.'

Holmes earned a BA from National College of Education in 1984.

The Democrat first joined the Illinois State Senate in 2007 to serve the 42nd District, taking over from former Sen. Phyllis Petka.

Laws in Illinois follow a detailed legislative process, starting in either chamber, proceeding through committees, debate, and votes before the final step of governor approval. The General Assembly runs on a two-year cycle, with only a small portion of thousands of introduced bills advancing to become enacted laws.