Ellman backs SB3222 to define video programming and set ad volume rules for streaming services

State Sen. Laura Ellman (D-21st) cast a Yes vote for SB3222, which seeks to define video programming and establish regulations on streaming ad volume. The legislation advanced in the 104th General Assembly on May 31, 2026, records from the Illinois Senate show, passing with a 47-10 vote.

The official summary lists the measure as: "VIDEO STREAMING AD VOLUME."

This overview is based on the full legislative text and includes interpretation to make its provisions clear.

The bill updates the Public Utilities Act to define “video programming” as set out in federal statute and introduces the category of “video streaming service,” applying to internet-based, ad-supported offerings that deliver content directly to viewers but omitting cable and ad-free platforms. Starting July 1, 2027, streaming services operating in Illinois would be prohibited from airing ads louder than associated video material, with requirements to adhere to Federal Communications Commission regulations developed under the Commercial Advertisement Loudness Mitigation Act. The language specifies it creates no private right of action.

Legislative records note the action for SB3222 was 'House Floor Amendment No. 2 Senate Concurs.'

Ellman earned a BS from Grinnell College in 1987.

A Democrat, Ellman has represented Illinois’s 21st Senate District since her 2019 election, succeeding Michael Connelly in that seat.

Legislation in Illinois must progress through a detailed legislative process that includes introduction, committee assessment, debates, and approval votes in both legislative chambers before submission to the governor. The state’s General Assembly operates under a biennial system, and although thousands of bills are filed each session, comparatively few reach final passage to become law.