Towns launch marketing campaign to fill Dominick's void
A regional economic marketing effort dubbed “One Call, 10 Stores, A Million Customers" kicked off on Monday, an effort by nine Chicago-area communities that were home to 10 former Dominick’s stores.
“Dominick’s was an institution that had a long-term presence in each of our communities," Jason Zawila, a planner who coordinates economic-development efforts for the Village of Woodridge, said. "This certainly created a unique opportunity for our group to fill the vacant spaces left behind. We strongly believe that there is an opportunity for a business that is not currently in the Chicago market to take advantage of locating in an area with a potential base of one million customers.”
The communities have been meeting since December to develop the program, which ultimately resulted in the website www.1call10stores.com.
The marketing campaign will involve direct emailing, phone calls and distribution of the brochure at future conferences and trade shows.
“Combined, we represent nearly 700,000 square feet of retail space that is strategically located for a new retailer looking to make an aggressive entry into the Chicago-area market,” Christine Jeffries, president and CEO of the Naperville Development Partnership, said.
The nine participating communities include Bartlett, Bensenville, Glen Ellyn, Glendale Heights, Naperville, Oswego, Romeoville, Wheaton and Woodridge.
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